Computer geeks love acronyms (CGLA). Here is a quick reference to website
related acronyms and what they mean:
ASP |
Active Server Pages A competitor to PHP, ASP is a
scripting language developed by Microsoft to allow for the creation
of dynamic dynamic (changing) web pages. Most often coupled with
database programs, ASP enables the creation of online stores with
thousands of pages, from only a couple web pages. |
CSS |
Cascading Style Sheets. Stylesheets are a way of collecting
all or most of the formatting of a website (what’s bold, what’s
italics, font, size, borders, colors) into one location for easier
editing. By consolidating this information, major changes in the
look of a website can be done quickly. |
DHTML |
A variation of HTML that includes scripting languages
to make pages more interactive. |
HTML |
Hyper Text Markup Language HTML is the language in
which web pages are usually designed. HTML is a text document with
markup called “tags” that indicate formatting and placement
of images, movies, and other elements of a page. |
IP |
Address Internet Protocol Address. A unique number
assigned to each computer on the internet or a TCP/IP network. The
number consists of 4 numbers between 0 and 255 separated by zeros.
Ex: 192.168.0.1 |
CPC |
Cost Per Click The amount you are willing to pay an advertiser
when someone clicks on the link to (visits) your website. |
CPM |
Cost Per Mille Cost per thousand. Often used in the context of
advertising to refer to the cost per thousand impressions. Example:
Banner ads for $150 CPM, means $150 for 1000 impressions of an ad. |
ICQ |
An internet messaging system currently owned by America Online.
Originally released in 1996, the acronym is a play on “I seek
you”. |
IRC |
Internet Relay Chat A form of real time internet chat.
|
PHP |
Hypertext Pre Processor (Yeah we know the acronym
doesn’t work). PHP is a scripting language that allows for
the creation of dynamic (changing) web pages. Most often coupled
with database programs, PHP enables the creation of online stores
with thousands of pages, from only a couple web pages. |
PPC |
Pay Per Click. A popular advertising model often used by search
engines in which a web site owner agrees to pay a particular rate
when a visitor on the search engine (or other site) clicks on the
link to the web site owner’s site. Example: You agree to pay
15 cents per click to a particular site for advertising. Joe Blow
goes onto that site. If he sees the link to your site but does not
click it with his mouse (hence visiting your site), you pay nothing.
However if he does click the link and visit your site, you pay 15
cents to the search site he was visiting. |
RDBMS |
Relational DataBase Management Systems As it pertains to the internet,
the many commercial database products that allow for the storage
of related data in an easily accessible system |
SEO |
Search Engine Optimization The process of making web pages easy
for search engines to browse. SEO is also used to refer to the “tricks” used
by designers to help gain higher positions in search engines. |
SQL |
Structured Query Language. A language used to access, create,
and modify information in relational database management systems.
Many powerful database engines are built on this language including
Microsoft SQL, MySQL, PostgreSQL and Oracle. |
TCP/IP |
Transmission Control Protocol / Internet Protocol
Two of the common protocols (languages computers use to communicate
with each other) on networks—especially the internet. |
XHTML |
eXtensible Hyper Text markup Language The XML version
of HTML for designing web pages. |
XML
|
eXtensible Markup Language. Like HTML, XML is a language to
describe the structure of documents separate from the content
or stuff in a document XML is called “extensible” because
it is very flexible, since the “tags” for formatting
and placement of elements are not pre-defined. XML is a cousin
to HTML. However XML can be used not only for the internet, but
printing, database connections, and many other applications. |
XSLT |
Extensible Stylesheet Language Transformations. Think of XSLT
as an adapter that takes XML and converts it to HTML, Acrobat
files, print files, etc. |
